Luiz Felipe (or Rui, as he is called), was born in Brazil. He has draw since childhood, from scribbles of imagination, to drawings of his favorite characters, from cartoons to video games.

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Between adolescence and adulthood, he sought professional achievement in various areas, from computing to graphic and industrial design, but even among so many professions, he never stopped drawing and practice illustration.

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After so many experiences, he did not feel fulfilled in any of them, so he realized that he should transform his hobbie and passion into his profession. Currently, graduated in Graphic Design, he works as a freelance illustrator while studying Character Design.